Why email engagement still important for your business.
1) Is email still important?
From the business’s viewpoint, they can achieve the benefits of email which able them to reach new, existing, future or even potential consumers. The coverage of emailing is way larger than any other marketing strategies such like social media. For example, the advantages of emailing such as cheap, fast, convenient, permanent. Why said it is cheap to apply? This is because email does not cost any money and the content of email can be personalized for different range of customers. Also, it can be stored as permanent and the receiver can view it on anytime and anywhere. Lastly, it is playing an important role as formal communication way such like office’s purpose, job seeking, application and so on.
2) Email is still useful in this digital world?
It can be applied to stay
in contact with the customers or users. Some of the customer would like to keep
receiving new updates from the relevance organization. This is because they
assume a good business relationship among customer and corporation. Also,
sometimes the consumer would like to try the competitive products although there
are not getting any new updates from the company then they might forget the
related products and brands.
Lastly, email is the best way or method to deliver any message or notification
to users. For example, the corporation can send the new launching products to
them. In this digital era, everyone has a mail account or even more such like
personal account and working account. Even though six years old child who has
an email to receive any latest update from their idol or even applied to
register their Facebook account. Also, publics prefer email promoting instead
of social media promoting because they applied social media to communicate with
their friends or follow up who they like. Also, email can be viewed anytime but
the social media’s advertisement is not existing more so that the possibility
of success marketing will be increased belong email obviously. From the
business’s view, email is the best communication way to promote their products/services
because they will send the new launching products or service to their existing
customers and achieve the new customer due to effective email marketing.
Besides, publics will not feel annoying because of sending the promotional to
them unless kept spamming.
It have a lot of big company/brand also use the email marketing for maintaining the brand awareness, improving the sales interest & client retention.
Email vs. Social Media, Usage by Age
How to know audience’s interest, habit or behavior?
The organization can deal with the data company which provides useful data to target public. With these data, the organization can better target the audience. The related email has been achieved by the receiver then there is a notification showing that the person might have interest of certain topi. For example, email marketing tools might tracking the related data from users and analysis the data into information. Then, it can be applied by their users to reach and achieve what they want.
Is that email marketing useful than social media’s marketing?
It is a formal method which can increase the brand reputation and recognition. Reliability will higher than the social media’s marketing thus it is a verified email’s account. The coverage of email marketing can reach people from all walks of life such like child, adult, and old age. Many unbranded companies will apply social media’s marketing instead of email marketing. This is due to the fact that email marketing required professional strategy and social media do not required because it just required advertisement’s fees. Majority branded company applied email marketing so that public’s will more trust on email marketing. With the proper strategy in applying email marketing, it can reach what the organization want.
What data shows that email marketing is working?
Reliability of email is higher than any social media’s advertisement because it existed more than 10 years. It can be trusted when any promotion is advertising. Promoting the same content on social media and email platform, the reactivity rate of email is way higher than social medias. For example, the best way to contact the existing customers is through email notification to notify any promotion or business updates. Also, preventing loss of customers and increasing the loyalty of existing customers. Email can be reached and delivered to the worldwide instead of any other method. For example, social media’s marketing might be blocked due to religion’s issues although email marketing will not occur this kind of problems.
Personal email hard to target audience?
This is because personal or business email unable to target personalization trigger sales interest. Every day they just send the related email to random audience thus getting the low reactivity rates. On top of that, there is many barriers such like sending limits, under staff and tiredness. They might have higher rate in blocking from users and any platform providers and they might tag as a scammer accounts which labelled permanently.
Is there any quota of email sending limit on personal account?
There is a sending limit as between 250-400 emails per days in a typical email account. If the personal account recognized as spammer, the service providers might check or even ban related account. However, a company might require the email marketing tools to target their audience. This is because it can help the organization targeting the right audience.
Email is reliable?
Organization required sufficient capital to introduce their products or marketing through email no matter Hotmail, Gmail, or Yahoo. This is because email marketing required strategy and pathway to target the audience. Instead, everyone can introduce their products on social media platform so that we can see many unknown organizations promoting their products. Then, the renter just required to pay the accurate money to the social media’s organization such as Instagram, Facebook, Twitter, and Snapchat.
| Social Media | ||
| Reactivity Rate | 70% | 60% |
| Coverage | Global | Majority Country |
| Age Range | 6 – 100 Age | 13 – 65 Age |
Why business required email marketing tools?
Email marketing tools resulted in an organization sending up to 1,000,000 daily to the audience. As the saying goes, every hope in every email. Also, it provides useful data to the organization in targeting the right audience. It provides many guides for users to promote what they want easily. Some of the email marketing tools provided automated email such like buyers will receive the promotion notification before the event launched. Also, it provides a feature known as report listing which enable the users to know the marketing works or not. Then, they can measure the email marketing efforts. With these reports, they can better target the right audience and new receiver or even potential consumers.
Email Marketing Statistics
- On average, email marketing has a 4400% ROI.
- 74% of marketers say targeted personalization increases customer engagement
- 102.6 trillion emails are sent and received each year, and that number is rising.
- 95% of companies using marketing automation are taking advantage of email marketing.
- 60% of consumers subscribe to a brand’s list to get promotional messages and deals.
What Email Marketing Feature can help you on boosting your business/brand
- Able to input unlimited email
- Able to create unlimited email group
- Target personalization feature
- Automated schedule sends
- Activity tracking feature
