What is the difference between corporate website & marketing website?

1) Corporate Website

In the current marketplace, it is essential for every corporation to have a website. A typical corporate website serves as a platform for brand recognition, showcasing the company profile, and providing business-related information such as events or activities. Such a website can also engage customers, gather feedback, and offer improved customer support. It is important to note that a corporate website is unique to a particular entity, and its web content is not shared with any third party.

Numerous types of business websites are available in the market, and it is crucial to identify which type meets your requirements. Additionally, a web design company can offer expert advice and develop a compelling business website. Please refer to the list of website types below.

1. Corporate website
2. Industrial Website
3. Association Website
4. Trading website
5. More website types
    

2) Marketing Website

What about a Marketing website? It is also known as an Internet marketing website, which is utilized for promoting products and services and driving more traffic to a website. The purpose of a Marketing website is to acquire more customers and it implements various marketing strategies to advertise and market the business. A Call-to-Action (CTA) feature must be included on the Marketing website. Typically, before building a Marketing website, the business must have a specific target goal and a digital marketing plan in place. It is not necessary to include business information on this type of website. A Marketing website can take the form of a web portal like Lazada or Alibaba, where certain content can be shared with different entities. Information such as terms and conditions can be applied to all merchants on the website. Alternatively, a simple landing page can be utilized for running a digital marketing campaign.

And what about Marketing website? Also known as Internet marketing website is used to promote products and services. and getting more online traffic to a website. Marketing website is used for gaining more customers. This type of website having a lot of marketing strategies to advertise and market the business. Call-to-action function must have on the marketing website. Normally when starting to build the marketing website must have the business target goal, and digital marketing plan before running this type of website. Business info is not necessary to put into a website. Marketing website can be a web portal like Lazada, Alibaba. Some web content information can be shared with a different entity. Information like term and conditions info can be applied to all merchant in the website. Or just use one simple landing can run a digital marketing. 

3) Question

We have a significant question to consider: should we operate two distinct types of websites simultaneously for our business, or is having a marketing website sufficient? To address this, we must first identify the essential elements and functions required for each type of website, be it a marketing website or a corporate website. Please refer to the comparison table below for further details.

As shown in the table above, it is typical for a company to have only one corporate website in a given country, while having multiple marketing websites serving various purposes, products, and services. Due to budget constraints, many businesses choose to operate solely with a marketing website, rather than a corporate website.

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Conclusion 

Which ones you choose depends on the type of business you are in. If you running a business just for selling product, you can use marketing website without having a corporate website. And you much do a reasearch taht know how to define a good company website as crucial.