What is Marketing Landing Page vs Home Page comparison

Any page where website visitors land when they first reach your site as know as a landing page. The marketing landing page used for seo digital marketing and it is a standalone web page to convince its visitors to take action on play viedo, newsletter subscription, sign up for a subscription account, download a pdf, purchase a product, and more.

A landing page is also an important term and concept for inbound marketing and lead generation. Normaly web design company will use Landing page to give customers a clear call to action (CTA).

The different between Landing Page and Home Page as the following table.

The two purpose of a landing page

    • First to capture leads that enable you to market to people in the future
    • Second to “warm up” potential customers to the product you are trying to sell to them before sending them further into your sales funnel.

Landing Page Types

Lead Generation landing pages Click-Through landing pages need a web designer to build it

What Landing page can do?

    1. Advertise sales and discounts. Google Ads need landing pages.

    2. Run a giveaway
    3. Announce a pre-sale
    4. Offer a free download
    5. Collect personal information (generate leads)

How to build a Landing Page

1. A split-screen layout is a great choice for landing pages with side-by-side selectable options.
2. Use minimalist web design idea.

Landing Page Example

Call to action button example

Web Design Company - Landing Page Design & Development

Types of the lanfding page website:

1. Product launch landing page
2. Digital advertisiment landing page
3. Service/product pormotion landing page
4. Event invitation landing page
5. Company landing page

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