Common SEO Mistakes with Web Page Titles

Not Having a Title

There are many websites that do not have title tags or use default titles such as "untitled documents". Just try searching for "untitled documents" in Google and you won't trust millions of results that match your search. The page title provides some context for the page. It tells Google to search for webpages such as spiders.

Page Titles That Are Too Short or Too Long

Even if this is not a big deal, short page titles can limit the likelihood that a page will rank multiple keywords. For example, Google can display up to 70 characters in its search engine results page. But don't overdo it. Keep in mind that the more keywords in the title, the more diluted they become. Too many keywords in the page title, although Google can see it, it will lead to common keyword encroachment.

Using the Company/Site Name in All Web Pages

As mentioned earlier, Google displays up to 70 characters for a given page title in its SERP. Although it does have a longer space, and despite the many SEO experts advocating, the title of the page title is greater than 70 characters is not a big problem. However, you need to consider what should appear and should not appear in the title. Many website owners tend to include their business names in the title, some of which may be lengthy. Worse, they want their name to appear on every page.

Duplicate Web Page Titles

Another common mistake is the duplicate page title. This makes it difficult to determine when to display all pages in the search engine results page. As mentioned earlier, all your pages should be unique - so logically, all of your page titles should be unbeatable.